Business leaders have influence. They create jobs, shape cultures, make decisions that affect communities, and have the ability to bring people together around causes that matter. As an entrepreneur, the question is what you choose to do with that influence.
Join Bianca Robinson, CEO of CEO Sleepout, for a thoughtful lunch conversation about leadership, responsibility, and the role entrepreneurs can play in creating meaningful change.
Founded in 2013 to bring business leaders together in response to homelessness and poverty, with Bianca at the helm, the charity has grown from its North East roots into a national movement, raising more than £6 million and supporting over 200 frontline charities across the UK.
Responsible for guiding the charity’s strategy, delivering on its fundraising plan, protecting the integrity of the brand, building partnerships, recruiting participants, and working with volunteers, ambassadors, and supporters across the country, Bianca’s journey has been anything but linear.
A New Zealander now living in Saltburn, she’s been a graphic designer, salesperson, agency executive, managing director of a growing digital agency, university lecturer, freelance marketer, and campaigner. Today, she brings that experience together in a role that asks business leaders to think differently about power, influence, and social impact.
This focus lunch will explore not only Bianca’s story but also a wider question: what kind of leadership does the world actually need now?
