Selling Design is a practical session aiming to help design businesses strengthen every stage of the sales journey, from finding the right prospects to building lasting client relationships. The session will explore how to identify and qualify potential customers, so you can focus your time on opportunities with the strongest fit and avoid investing energy in leads that are unlikely to convert. It will also look at how networks, referrals and existing relationships can create warmer introductions, build trust earlier and open doors to better conversations. Attendees will learn approaches for building rapport, understanding customer needs and asking thoughtful questions that reveal the real challenge behind the brief. The event will then cover how to turn those insights into clear proposals and confident pitches that communicate value, connect design work to business goals and help clients make decisions. You will also gain practical guidance on pricing, closing and moving smoothly from agreement into delivery, with clearer expectations from the start. Finally, the session will consider how to maintain relationships after delivery, identify opportunities for repeat work and upselling, and build stronger partnerships over time.
Attendees will leave with practical ideas they can apply immediately to improve sales conversations, win better-fit projects, protect value and develop more sustainable client relationships.
