In today’s digital era, LinkedIn has emerged as a powerful platform for the manufacturing and engineering industry. This workshop is designed to equip you with the knowledge and strategies needed to harness the full potential of LinkedIn for business growth. From enhancing brand visibility to attracting top talent and generating leads, you will gain practical insights and actionable tactics that can be implemented straight away.
· Recognise the importance of LinkedIn
· How to create engaging content
· Understand your tone of voice and the best language use
· Personal branding ideas for key stakeholders
· Tips and tricks to boost engagement
Hosted by Rachel Skeoch, Director at Truenorth Marketing
CIM accredited with 10 years of industry insight, Rachel is a specialist B2B Marketing Consultant with a wealth of experience from start ups and scale ups to global FTSE 250 firms. Having worked in house managing marketing and communication strategies for some of the region’s leading engineering and manufacturing brands, she holds a Masters Degree in International Politics and is a keen advocate for boosting the competitiveness of the north east business community on a national scale.
Agenda:
12:00 Arrival, Lunch and networking
12:20 Quick introductions
12:30 Marketing workshop session
13:30 Q&A
14:00 Close
