This session is for early–mid career screen professionals in film, TV, XR, games
This 60-minute online masterclass addresses a key challenge for early–mid career screen professionals: how to build commercial resilience in a project-dependent industry.
As funding tightens, platforms fragment and audience behaviour shifts, creative careers can no longer rely solely on moving from commission to commission. Resilience increasingly depends on developing clearer audience relationships, stronger IP positioning and a better understanding of where long-term value is being created.
The session introduces the Story Founder methodology: a practical framework for thinking about creative work through three lenses — Story, Audience and Ownership.
