The workshop on customer discovery and validation is designed to equip participants with essential techniques to identify and understand their target market effectively. Attendees will learn how to employ various research methods to gather valuable customer insights, including interviews, surveys, and observational studies. The workshop will guide participants through the process of validating their business hypotheses by testing assumptions about customer needs, preferences, and behaviours. Through hands-on exercises and real-world case studies, participants will develop skills to refine their value propositions and business models, ensuring a stronger market fit and increasing the likelihood of business success.
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