Together, Georgina and George will deliver From Ideas to IP: Building a Screen Brand for a Multiplatform World, a 90 minute online session exploring how an original idea can evolve into a sustainable entertainment brand.
Using Pop Paper City as a real world case study, they will share the journey from concept to global distribution, covering pitching, financing, production, brand building, multiplatform thinking, licensing, publishing, education and emerging opportunities in digital and interactive media. The session combines practical advice with honest reflections on the challenges and opportunities of creating original intellectual property in today’s rapidly evolving creative industries.
This workshop is aimed at emerging and established creatives looking to develop original IP into commercially viable screen brands. It is particularly relevant for producers, writers, directors, animators, game developers, designers, entrepreneurs and creative founders, as well as those working across television, film, games and digital media.
