Presented by Business & IP Centre North East’s popular Branding, Marketing Expert in Residence Andy Ditchburn Andy Ditchburn – BIPC North East and Google Ads Expert Hannah Zora-Strong Hannah Zora Strong – BIPC North East. This workshop will is aimed at providing small and medium sized businesses with practical and implementable ideas on how to boost on line sales at no or little cost… and if you want to invest some money in Google Ads, in particular, we’ll help you to understand better how to maximise the returns of your investment.
In this workshop, Andy will cover an overview of digital marketing strategy before demonstrating best practices and tips for setting up, stepping up, and selling more online. He’ll also cover key marketing tactics, including email marketing and social media, to drive more ‘organic’ online sales.
Hannah’s afternoon workshop will explain the ad formats available to reach your target customers – and how you can get more online sales from Google Ads. Whether you are brand new to Google Ads or have been running campaigns a while, this session is for you.