Looking to create newsworthy content that captures both your unique selling points and commands the attention of your customers? Then BIPC North East have just the workshop for your business!
We’ve teamed up with BIPC North East’s PR Expert and owner of Highlights PR, Keith Newman to deliver an interactive and practical workshop, designed to help local businesses embark on their unique PR journey and explore the benefits of using PR as a platform could bring to your business or brand including increasing sales, brand awareness and recognition along with connecting with your target audience.
Through Keith’s extensive PR background, this session will explore:
- What is PR?
- What makes a good story and how to create the perfect hook?
- How to write a press release
- Photography hints and tips
- Building relationships with journalists
- What happens when things go wrong?
