I’m a qualitative researcher working in the construction, infrastructure and energy (fuel crisis) sectors. I’m a people person first and foremost, and a professional questioner. I love to inform decision making and make connections using evidence and insights collected from customers, members and industry professionals.
I’m a Certified Member of the MRS, trainer and presenter. I use various research techniques to provide independent and actionable findings to decision-makers. Essentially the work I do informs organisations’ product development, membership liaison, customer communications, marketing and strategy. I love finding meaning in data, moderating groups and interviewing people, presenting and training.
I’m relentlessly curious, the devil’s advocate, never afraid to ask the ‘silly’ questions, and really interested in people and understanding where they’re coming from. It’s liberating to acknowledge what I don’t know and then learn.
My skills include helping businesses identify their research needs, designing research projects, doing desk research, depth interviewing, moderating focus groups, research findings analysis and reporting and presenting research findings. B2B research in the construction industry is a particular strength, along with customer liaison and making connections between people and businesses. I’m also an accomplished software trainer and presenter.
In previous roles, I managed theatre and orchestra box offices and worked in software support and training for an international software company that provided ticketing systems for arts, entertainment and leisure venues.
